Regent's University London
At the end of 2017 we won a pitch to design the 2018–19 student recruitment marketing campaign for the University. We commissioned and art-directed photographer Simon Way creating a new lively and vibrant look and feel, coupled with a strong campaign message.
To highlight the scope and advantages of the University we used paired statements. The statements compare what can be achieved whilst studying, against the long term benefits of being an alumni. The campaign was rolled out across print and digital media.