London Metropolitan University
We’ve worked with London Met for many years and when they wanted a refreshed identity they asked us to take a look.
Following a brand audit, it was clear that a lot of departments had gone a bit feral and followed their own design path – a strong unifying brand needed to be applied across the whole University. Working with the marketing department we created the ‘cosmos’ logo to represent the student and staff universe. We developed a colour palette and refreshed typefaces, in-house templates and graphic elements to create a unified identity system. Finally a set of brand guidelines was created to help the internal teams and external consultancies apply the brand consistently.
We applied the new design to prospectuses, merchandise, marketing campaigns for staff and students and created templates for in-house use.
What we did
Audit and consultation
Brand identity
Brand guidelines
Digital assets
Prospectus design
Merchandise
Signage
– Demetria Maratheftis, Head of Marketing